Curves - Situation Analysis Essay -- essays research papers

Situation Analysis: Client Analysis Curves International is a world-renowned women’s only fitness center, a pioneer in the â€Å"express workouts†. Curves target client base consists of all types of women; from the busy executive to the ultra busy soccer mom, and most importantly, Curves caters to women who overall want to be healthy. Curves makes exercise fun and beneficial for women regardless of fitness goals. Curves clients perceive it more than a â€Å"gym†, but as a support group and a social outing for some. It’s a place that for an hour a woman can feel good about herself and the goal she’s working towards. Customers like the â€Å"no frill†, â€Å"no hassle† workouts. It’s a place where women could feel comfortable. Curves offers a haven where women can feel comfortable to let their guard down and have a good sweat. Women are also drawn to Curves because Curves has strong brand equity. Their quality of service, revolutionary design to the â€Å"express workout† is number one in the women’s fitness industry. In today’s day and age, there are more women in the workforce, along with more working mothers, all which lead to a fast paced life style trying to juggle career, family, and home, which represent a very similar lifestyle for women in National City. The market for women’s fitness services and products has never been greater and continues to grow. Women represent 50.8% of the US population. National City has a population of 56,472, with 50% of the population being female. Of the ...

Case Study: Wheelworks

Running head: Case Study: Wheelworks Case Study: Wheelworks Principle of Management After analyzing Wheelworks’ compensation and benefits structure, I have found that this organization meets every need demanded by its employees and motivates them in every level. When it comes to needs and motivations, there are two commonly used theories that explain each step. One of the most commonly used theories to explain the levels of needs and motivators is Maslow's hierarchy of needs. The other commonly used theory when explaining levels of needs and motivations is Herzberg’s Two  Factor Theory.Maslow's Hierarchy of Needs Starting at the bottom with physiological needs and moving upwards to safety, love/belongings, esteem, and eventually reaching self-actualization, Maslow's hierarchy of needs is often shown as a five level pyramid. Wheelworks meet its employee’s first need, Physiological needs, just by paying them a salary. When Wheelworks pays its employees, it allows each employee to buy food, water, and pay for a shelter and clothing to maintain a constant body temperature.This first need on Maslow's hierarchy of needs is essential and without it, humans would not be able to survive. Wheelworks meet Maslow second need, safety, by providing its employees with benefits such as health insurance, bonuses, and 401k plans. Because of the plans that Wheelworks offer its employees, areas such as financial security and health and well being are covered. Love and belongings, the third level of Maslow's hierarchy of needs, is also covered by Wheelworks. Humans need to feel that they belong and are loved.Due to the positive atmosphere that Wheelworks offers, its employees feel loved and like they belong to the group. Due to this, Wheelworks also meets Maslow’s third need. The forth level of Maslow's hierarchy of needs is esteem. Wheelworks also cover this level by recognizing its employees for its qualities. By recognizing each of its employee†™s qualities, Wheelworks helps them build a stronger self-esteem and self-respect, covering the forth Maslow's hierarchy of needs. The fifth nd last level of Maslow's hierarchy of needs is self-actualization. This level of Maslow's hierarchy of needs has been already reached by Wheelworks employees because of their love for the sport of cycling. Many of Wheelworks employees are highly educated and have better opportunities in other companies, but their love for cycling keeps them working at Wheelworks helping them reach Maslow’s need of self- actualization. Herzberg’s Two  Factor Theory Unlike Maslow's five level hierarchy of needs, Herzberg’s theory has only focuses in two factors.Herzberg believed that there is a two-step approach to understanding employee motivation and satisfaction. These two steps are the hygiene factors and the motivator factors. Hygiene factors consist of the need to for a business to avoid unpleasantness at work. † If these fac tors are considered inadequate by employees, then they can cause dissatisfaction with work  Ã¢â‚¬Å"(tutor2u. net). Wheelworks meet the hygiene factor by providing a good salary, pleasant work environment, and health and 401k plans.These factors are not taken in account when one measures satisfaction, but the absence of these will cause dissatisfaction. The motivator factor is based on an individual's need for personal growth. Wheelworks meet this factor by recognizing its employee’s qualities, challenging them, and giving them responsibilities. By doing this, Wheelworks employees stay motivated achieving above-average performance and effort. Number One Motivator Having a passion for the sport of cycling has become Wheelworks’ employees’ number one motivator.Many times, one would think that salary, health benefits, and good working conditions would rank high when it comes to job motivation, but without love of the work itself, all of these benefits would not be enough to motivate one’s employees. The main reason Wheelworks’ employees perform above-average and put an extra effort to do the job better is because their love for the sport of cycling. As long as Wheelworks provide its employees with the hygiene and motivator factors, its employees will stay motivated. Financial RewardsEven though that passion for the sport of cycling has become Wheelworks’ employees’ number one motivator, financial rewards also helps motivate them. One of the many ways that Wheelworks motivates its employees financially is by paying them the highest possible wage. By doing this, Wheelworks makes sure that its employees are well paid motivating them to stay within the company. Another method that Wheelworks uses to financially reward its employees is by offering vacation and sick pay, 401k, profit chairing, and health plan.By offering these benefits, Wheelworks ensures that its employees feel well taken care of resulting in a motivat ed staff. The last financial reward that Wheelworks uses to motivate its employees is giving them seasonal bonuses. Each bonus is subject to how good the company does during the season. Due to this, each employee is motivated to improve its performance which will eventually result in a bigger bonus. Commission One of the best strategies that Wheelworks has used to motivate its sale persons, but yet, maintain a superior customer services is giving seasonal bonuses instead of commission.Due to this strategy, Wheelworks customers receives a superior customer crevice and do not feel pressured to buy an expensive bike. This strategy also improves team work instead of having a constant competition among team members. Even though this strategy has worked greatly for Wheelworks, it could be improved. One way Wheelworks could improve its number of units sold is by giving a reward to the person that averages more units sold per hour in a week. For example, the person that averages the most un its sold per week could choose one day to leave early and get paid for the whole day.Rewards like this one could significantly increase the number of units sold increasing the yearly revenue of Wheelworks. Works Cited (n. d. ). Retrieved April 10, 2010, from tutor2u. net: http://tutor2u. net/business/people/motivation_theory_herzberg. asp Janet A. Simons, D. B. (1987). Retrieved April 10, 2010, from honolulu. hawaii. edu: http://honolulu. hawaii. edu/intranet/committees/FacDevCom/guidebk/teachtip/maslow. htm W. Griffin, R. (2007). Management. Houghton Mifflin. Wheelworks_part1. (n. d. ). Retrieved April 10, 2010, from

The Positive Effects of Globalization on My Life - 1760 Words

Not only is there a sense of globalisation in the things we watch but also in the way we watch them. For example, digital television has become such a part of everyday life for the majority of UK viewers that many don’t even know they have it. The total number of households in the UK with digital television now stands at 15,715,178. We are now able to watch the same channels as people at the other side of the world, thanks to digital television. We have so much choice that we, at times, don’t know what to do with all of it. It has the availability to hold around 999 channels ranging from BBC channels to children’s cartoon channels, from DIY shows to adult content channels; it is all available to us.†¦show more content†¦These companies have up to 65,000 DVDs for you to pick from. This may seem to be a large selection but it is nothing in relation to the availability of music to download now thanks to download pages like iTunes and Napster. The music industry is changing thanks to the boom in digital music. In April 2005 the digital downloads where integrated into the official UK Top 40 Chart. It is now cheaper to buy music and with the immense growth in the sales of mp3 players it seems that this trend will continue. There are some many factors that people discuss to say why they download now instead of buying the actual CDs. For example people argue that it saves time as most people upload their music onto their mp3 players and with download sites you can directly upload it onto them, rather than buying the CD, uploading it onto the computer then uploading it onto your mp3 player. If a person prefers to have a â€Å"hard copy of the music they too can order their CDs off the internet. Another aspect of the internets role in what we listen to is that we are now able to listen to radio shows from all over the world on our televisions, through digital television, and on the internet. Ex-pats can now listen to their â€Å"local† radio station from thousands of miles away. For example when I was in Australia I was able to catch up with local news by logging onto the q101.2 website and listen to the news updates when ever I wanted. With sectionsShow MoreRelatedGlobalization : The World Of Politics And The Human Population1648 Words   |  7 PagesGlobalization influences many aspects of human life, it is a process of change, the process of collaboration and integration among the people and businesses of different nations, it is a process propelled by trade, investment and technology. The process of globalization has great purpose for bring people together and sharing ideas however, it has effects on the environment, culture, the economy, politics and the human population (Globalization 101). 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